BeLeMoiH

In a funny coincidence with today’s post about maVen’s leader running away from police, Yahoo acquired the same-titled company according to recent news. Yahoo has acquired Maven Networks for US$160 million in a deal that will help the search provider boost its video advertising capabilities. Media companies including Fox Infrastructure, CBS Sports, Sony BMG use Maven’s platform to manage, distribute and earn advertising revenue from their online video content. The platform includes an advertising insertion engine as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.

Yahoo Tuesday said it plans to contribute its display advertising sales force and technologies to Maven’s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search and display ads through Yahoo, which believes that video is a fast growing segment of the online ad market. Maven has become a wholly-owned subsidiary of Yahoo, which has established a Cambridge, Massachusetts, office with the acquisition. I hope this won’t mean a new wave in video advertising, which is quite annoying…

Source: CIO