endar's BLOG

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.

What you’ll learn

Rocky Smolin walks you through the essentials of turning a development project into a product, including:

:: How to determine the best method of licensing your work and how to enforce that license
:: Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options
:: Selling products direct to the customer, and via other sales channels
:: Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization
:: Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components
:: Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups

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