If you were part of the $100 million dollars Iron Man made last weekend, then odds are you have a movie trailer to thank for getting your butt into a seat for one of the best movies of the year. Iron Man isn’t Superman or Batman. He didn’t have the built in audience those heroes had, the average person knew almost nothing about him going into the theater… yet the excitement over his movie had built to an absolute fever pitch by opening night. Why? Brilliant trailers.
The folks behind those great Iron Man trailers are from a company called “The Ant Farm”, and tonight they got their due, winning one of the much coveted Golden Trailer Awards handed out tonight in Los Angeles at the Orpheum Theater.
That was just one of the many awards handed out tonight for achievements in movie trailer making. It’s the 9th time the Golden Trailer Awards have been presented, and if you don’t think making great trailers is an art form, just look at the crummy trailers which have been released for The Wackness. It’s not enough to have a great movie on your hands, if the trailers advertising it do a crummy job of letting people know it might be worth watching.
Below all my blathering we have a complete list of this year’s Golden Trailer Award winners. But there’s still one award to be handed out. The biggest in fact. The award for Trailer of the Year is being decided by audience vote. Now is your chance to thank The Ant Farm for convincing you to see Iron Man, by clicking over here and casting your vote.
Meanwhile, here’s that complete list of everything which has already won. Where possible, I’ve linked the movie titles to places you can see the awarded trailers:
Best Action
The Dark Knight, Warner Bros., Intralink Film
Best Animation/Family
Enchanted, Walt Disney Pictures, Craig Murray Productions
Best Comedy
Tropic Thunder, DreamWorks, Buddha Jones
Best Documentary
Where in the World is Osama Bin Laden?, Weinstein Co., Buddha Jones
Best Drama
No Country for Old Men, Miramax Films, Giaronomo Productions
Best Horror
I am Legend, Warner Bros., Skip Film
Best Independent Trailer
Day Night Day Night, IFC First Take, Kinetic Trailers
Best Music
The Diving Bell and the Butterfly, Miramax Films, Mark Woollen & Assoc.
Best Romance
Atonement, Focus Features, Intralink Film
Best Thriller
Vantage Point, Columbia Pictures, AV Squad
Best Video Game Trailer
The Simpson’s Game: Medal of Homer, Electronic Arts, Hammer Creative
Best Voice Over
The Assassination of Jesse James by the Coward Robert Ford, Warner Bros., Mark Woollen & Assoc.
Golden Fleece
Awake, Weinstein Co., Seismic Productions
Most Original
In Bruges, Focus Features, Focus Features (in house)
Summer 2008 Blockbuster
Iron Man, Paramount Pictures, The Ant Farm
Trashiest Trailer
Drive Thru, Lionsgate
http://www.cinemablend.com/new/Best-Movie-Trailers-Of-The-Year-Awarded-8776.html
