Experts predict that, from the perspective
of historical development, the manufacturing sector most likely to produce a
luxury brand. The manufacturing industry is the highest level of craft,
handicraft, it is difficult to replicate the wealth. Bentley, Rolls Royce,
Cartier, Van Cleef & Arpels, Tiffany and other brands, because it requires
a unique craft was able to fame known to the world, and China most likely be in
the luxury brand industry jewelry, jade, porcelain, and the field of fashion.
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2010 luxury hot China
In early 2010, a luxury low-key attitude
changed in the past, the major networks frequently occupy a prominent position
papers to the strong momentum of China's announcement will lead to frenzy.
Almost without exception, all the mainstream media to predict: a luxury not
only in China tiger, is more likely to push China in the next few years the
world's first luxury status. Although some of this prediction is not surprising
groundless. According to official reports the World Luxury Association said
that China's total consumption of luxury goods in the global share of 27.5%,
boarded the luxury runner-up spot. Buy GHD
Survey, the main addition to high-end
luxury consumption level and the top wealthy society, the growing middle class
and the rise of the mass in the low-end luxury experience, consumer groups,
particularly some young white-collar workers are becoming the backbone of the
future of luxury consumption. Their consumption of different concepts and their
parents, they received a good education, the pursuit of a quality of life,
although not being the top luxury goods consumer, but it can also buy some
small parts such as famous as a way of life and experience to meet their inner
sense of the various psychological, which will be China's luxury market is potentially
huge consumer base. Discount True
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With the global luxury brand in China's
rapid expansion and the rise of China's economy, although the consumption of
luxury goods in China yet to fully blossom, but the real spending power,
superior status and future trends of inestimable. And according to China's
luxury market performance in recent years, the luxury brand's annual reports
and market evaluation, the public and the media and even the government of the
luxury goods industry, the degree of concern, which can be affirmed that China
has initially entered a period of rapid growth in luxury consumption .
Entered the era of luxury jewelry Best Replica Watches
Although Chinese consumers are not very
familiar with luxury brands, but since the massive entry of foreign luxury
goods in China, China's luxury goods consumption is
increasing year after year, even in times
of economic crisis, China has also "flying buck the trend" and become
world's second largest consumer of luxury goods for the global luxury industry
to 27.5% of total sales contribution. However, according to the Chinese luxury
goods market research report, China's luxury goods consumption patterns are
changing, from luxury cars, yachts and private aircraft steering watches and
jewelry, and China's emerging middle class is about to become a consumer of luxury
goods the mainstay, which undoubtedly means that the jewelry has entered the
era of luxury.
Behind this shift occurred many factors.
For example, due to the global economic crisis, China's top rich number of
classes they will be the impact of convergence in consumption is also a lot.
Relatively large aircraft, yachts, jewelry and collections of more practical.
More importantly, in recent years, the rapid rise of China's middle class, paid
as they endorsed the brand is successful, the identity and status symbol, they
will be successful and elegant taste of luxury and closely linked.
Although some luxury they can not afford a
time, but have the strong desire of these branded goods, while the watches and
jewelry are relatively closer to their actual needs, spiritual needs, and
income, and therefore, in order to "show off", and manifest as an
increasing number of wealthy owners tend to buy high-end personalized jewelry.
Today, Beijing, Shanghai, Guangzhou,
Shenzhen and other cities in eight first-line high-end women's size is 167
million, most of this emerging group as a corporate executive, a higher income,
for luxury goods is to show special devotion. They often focus on various
fashion information, their own ability to purchase brand-name products, the
number of private cars reached 53.5%. In this new group, they are more focused
on leading the fashion trend of the future, to highlight its elegance and taste.
Moreover, a woman born to jewelry, as a female fashion, the most important
equipment slots in the beautiful and elegant appearance, while its luxury
jewelry temperament, bright light with such high-end women's fit, so, as the
world's top luxury brands in particular is a jewelry brand, have access to
their high-end jewelry for the growing consumer demand.
Some people have the luxury to classify
people, some people in order to obtain the luxury experience, some people is to
flaunt wealth, some people is to lead the trend, more people are doing this
appreciation and collection. But no matter what kind of consumer psychology has
the crowd, jewelry as a consumer, not only into the cultural and spiritual
elements, but also flaunt personality and highlight the taste of its classic
design will maximize the beauty of art, more appreciation and collection value,
precisely because of the luxury jewelry to meet the multiple needs of consumer
groups.
Why the absence of China's jewelry,
"luxury"
If you just simply look at jewelry as a
luxury, in fact, any jewelry enterprises in China with a capacity to produce
and sell luxury goods. China's many jewelry
manufacturers and retail brands, the
products they manufacture and sale of luxury just as much as internationally
famous jewelry brand.
However, when many international big cities
in mainland China coastal enclosures open up stores to occupy high-end consumer
groups, we found jewelry brand in China still remain in the service the second
and third tier cities the general public consumers. Currently, the world's top
luxury brands recognized already more than Bacheng presence in China, in cities
in economically developed regions, "sub-field fen" extremely busy.
Why the Chinese jewelry brand in the high-end market in the absence of the
words with the more popular there is no "real sense of luxury
brands."
The lack of luxury jewelry brand in China
is mainly reflected in the operation of Chinese enterprises lack the luxury
jewelry brand awareness, that is, concepts and ideas. "Chinese businessmen
often focus on short-term, the lack of luxury brands cultivate the arts. They
are reluctant to invest the money needed to build a brand, time and effort,
they desire a quick return, so their prospects in the local, not international
. "culture, businessmen, senior economist once said Qian Jin Bo's words,
Chinese enterprises can be said for the present accurate and place.
Along, often with successful luxury brand,
excellent quality, excellent design and even the history of precipitation, and
cultural heritage together. Any of a long history of well-known brands, all
with the founder's ideas and life passion. When he founded the brand in his
life and philosophy, became the soul of the brand.
Founded in 1893, for
example, has a century long history of Mikimoto enjoys a perfect product and
reputation for exceptional process. 115-year flood in the history, from the
uninterrupted pursuit of a breakthrough, adhere to combine professional, exquisite
technique and originality, although the operator is very popular pearl products,
but because of its brand influence, when pearl jewelry was occupied by the
enemy in the Chinese market To spread the goods when the product sales of Mikimoto
pearl jewelry has consistently ranked in the international forefront of
widespread political celebrities, movie stars and society ladies of favor, and
all this success stems from its founder Mikimoto Fortunately, Gil, "the
woman in the world all with pearl dress up and spreading of pearl arts to every
corner of the world, "the sincere ideal, and perseverance of the century
Mikimoto brand extension.
