LONDON -
Money can't buy you good taste but it can definitely buy you the most expensive burger in the world. Named simply, The Burger, it is selling at 95 pounds ($185) at a Burger King in the exclusive district of South Kensington on Wednesday.
The limited edition of the burger, which can be bought for two days only and has so far sold 50, is challenging the current Guinness Record for the most expensive burger, currently held by the American Double Truffle Burger which cost just 65 pounds ($127) in 1994.
Mark Dowding, a chef with Burger King for the last 12 years and the creator of the burger, told Forbes.com the location had been chosen because "there are different pockets for different tastes. And we are sure this is an area of a lot of burger aficionados."
And the secret to its strong taste? "Its massaged Japanese Wagyu beef," Dowding said.
The burger, the size and looks of a regular whopper, is made out of ingredients from seven countries, from Japan to France.
Some restaurateurs dismissed the burger, spiced with organic white wine and pink Himalayan rock salt, as a "marketing stunt" comparing it with similar products launched by department stores like Selfridges and its 85 pound sandwich and Peter Jones's 50 pound cup of coffee pre-digested by a Civet cat.
But David Kisilevsky, vice president of marketing at the fast food restaurant, said "the burger is aimed at aficionados looking for the ultimate burger taste experience."
All proceeds from the sale of the burger will be donated to Help a London Child charity, which helps children experiencing abuse and poverty.
